Featured Template – “Pro-Call” (38963)

pro-template

This beautifully designed template features a crisp, clean minimalist design. Features of this template include: Homepage Flash slider, featured news section, newsletter signup,  modern clean design and much more. This template would be ideal for a fitness center, health club, personal trainer, or athlete. If you’d like to order this template, please fill out the contact …

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Featured Template – “Tonus” (39060)

fitness-template

This beautifully designed template features soft colors. Features of this template include: Homepage slider, drop down menu, HTML5 design, modern clean design and much more. This template would be ideal for a fitness center, health club, personal trainer, or athlete. If you’d like to order this template, please fill out the contact form on this page. …

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Featured Theme – “Exterior Design” (39144)

ext-theme

This beautifully designed WordPress theme features neutral earth tone colors and a responsive layout. Features of this template include: WordPress (CMS) ready, Homepage slider, multiple portfolio page options, HTML5 design, textured background and much more. This is an ideal theme for a landscaper, spa, gardener or personal blog.  This can be customized for your business …

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Featured Template – “Eat 24 Hours” (39142)

rest-template

This beautifully designed template features vibrant colors and a liquid layout. Features of this template include: Homepage slider, drop down menu, HTML5 design, textured background and much more. If you’d like to order this template, please fill out the contact form on this page. Be sure to include product number 39142.

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Making the Leap From Full-Time to Freelance

Summer is knocking on your front door, begging you for attention. Living in New England, where summer never lasts long enough, it’s hard for me to say no. But with a full-time job and my freelancing work, saying no means procrastinating. It’s…

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4 Ways Freelancers Can Use LinkedIn to Build Their Freelance Business

Freelancers often underestimate how they can use LinkedIn to build relationships with clients and colleagues. As a global professional network, boasting over 135 million people, LinkedIn becomes a virtual Rolodex of contacts making it a great way…

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Use WordPress to Create and Archive Your Email Newsletter Online

This tutorial will show you an easy way to maintain an online version of your archived newsletter, while making it easy to create each email newsletter. The difference is creating an online version of your newsletter that you’ll use to create eac…

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Why Controversy Can be a Good Thing

As a journalist, I sometimes write columns and blogs that people don’t agree with. Sometimes I feel so lambasted when people leave comments about what I’ve written that I literally can’t read them. I have a pretty tough skin, and I am aware …

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Stop Redesigning And Start Tuning Your Site Instead


  

In my nearly two decades as an information architect, I’ve seen my clients flush away millions upon millions of dollars on worthless, pointless, “fix it once and for all” website redesigns. All types of organizations are guilty: large government agencies, Fortune 500s, not-for-profits and (especially) institutions of higher education.

Stop Redesigning And Start Tuning Your Site

Worst of all, these offending organizations are prone to repeating the redesign process every few years like spendthrift amnesiacs. Sadly, redesigns rarely solve actual problems faced by end users. I’m frustrated because it really doesn’t have to be this way. Let’s look at why redesigns happen, and some straightforward and inexpensive ways we might avoid them.

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Understanding the Design Audit: Getting the Biggest Benefits for You and Your Clients

Signage, stationary and forms, oh my! Businesses can easily create enough visual material to fill up an ark. There’s a logo, of course, and everything it gets applied to, such as: brochures, catalogs, websites, print and e-newsletters, Facebook …

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