Key Features Include:

• Responsive design
• Unlimited color variations
• HTML5 & CSS3 Validated
• Responsive Slider with video support
• Google webfont directory support (500+ Fonts)
  you can preview fonts here – http://www.google.com/webfonts
• 40+ html files
• Full browsers compatibility
• Ipad, Iphone and other tablets and smartphones compatible

North Shore Web Design can customize the logo, layout and color scheme and more. Get this theme FREE with your development package.

If you’d like to order this theme, please fill out the contact form on this page. Be sure to include product title “TryMee’

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Give Coffitivity a try and let me know what you think.

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I will give a review after I’ve tried it for a while…

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If you’d like to order this theme, please fill out the contact form on this page. Be sure to include product number 44107

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The term moments of truth was coined by Jan Carlzon, former head of Scandinavian Airlines System (SAS). He defined moments of truth as, “anytime a customer comes into contact with any aspect of a business, however remote, as an opportunity to form an impression.” So, the question is how are you responding in these moments? Your reaction can lead to either a positive or negative moment of truth – which would you prefer?

Positive of course, right? However we do not always take advantage of every opportunity that is given to us. A lack of awareness that a moment of truth has presented itself or not understanding how these moments impact our company as well as our personal careers can result in negative moments of truth. Each person within a company, regardless of their position, should understand what moments of truth are and appreciate that their response to a given moment can impact the way that they and the company are perceived.

Finding the balance between what you do and how you do it is paramount to your moments of truth being positive ones. What you do is the service you provide or product that you sell. As important is how you do it – in other words the emotional quotient. Consider how you communicate. Do you speak loudly? Do you come across as enthusiastic, tired, unfriendly, bothered? Being aware of how communication skills, body language, and overall appearance impact a customer’s view of your ability to get the job done can help you leave good impressions and have moments of truth that elevate you. Honing in on different personalities and adjusting your approach to create the most positive impression of you and the company you represent can greatly influence a customer’s overall level of satisfaction.

This principle also applies to interactions with your colleagues. They may know that you are highly proficient at what you do, but how you do your job influences their overall feeling about you. We want our colleagues to see us as trustworthy, professional, and promotable – the “go-to” person for handling any task. Part of developing your signature presence at work is understanding the message you are sending professionally, physically and emotionally. The balance of knowing your business and having self-awareness can positively impact the effectiveness of your message and moment of truth.

All moments of truth, both minor and major, supplemented by the product or service that you and your organization provide amount to your customers overall satisfaction. Managing these moments and seizing each as an opportunity to present how good you and your organization are can help you to grow and bring both you and your company to the next level.

This article was written by Betsy Day Founder, Signature Presence-at-Work
Betsy possesses many of the same qualities her very best clients possess: proactive action, empowering attitude, and respect for the talents of others, positivity and a deep reverence for building strong relationships. Read more about Signature Presence-at-Work

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Rabbi B

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New Forefield website

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1. It’s compatible with the latest version of WordPress
2. If it has been updated within the last 6 months preferably. Note: plugins can be a security problem if they are not updated
3. I also look at ratings. This is the feedback that users usually provide

Here’s a list of some of the plugins that I use.  I have different reasons for using them from a development perspective to tracking visits.  You will find that there is a plugin for nearly anything that you can imagine.

1. Advanced Code Editor: This is a plugin that enables a developer to edit code directly from the backend.  I use it because it has:

• Mixed language Syntax highlighting (PHP,HTML,JavaScript and CSS)
• Smart Search (string or regex).
• Search and Replace.
• Full Screen editor.
• 11 editor themes.

There are many other features but I use it primarily for quick edits within the code.

2. Google Analytics for WordPress : Here’s what the developer says about this plugin,

“Google Analytics for WordPress is the most complete Google Analytics plugin for WordPress. Of course, you could just copy the tracking code into your theme and be done with it, but then you’d miss a whole lot of features that this plugin has to offer you. All the extra data this plugin can add to your tracking is what makes Google Analytics for WordPress into the most powerful tracking tool you’ve ever seen.”

This is a pretty advanced plugin for tracking visitors. It is geared towards developer and SEO specialists. A less complex one might be All in One SEO Pack there is a free version available at the WordPress plugin repository as well.  This plugin has a nice interface that guides you through setting up keywords and indexing pages.

3. WassUp Real Time Analytics It has a “current visitors online” view and a more detailed “visitors details” view where you can know almost everything your users are doing on your blog, it’s very useful for identifying SEO data.  The interface is very user -friendly.  I look at this daily to see where visitors are coming from and how they got there – referral.

4. WordPress Database Backup  I cannot stress the importance of backing up your WordPress site especially if you are an avid blogger.  You may never need it but it will give you peace of  mind knowing that if anything should go wrong, you have a back up.

5. Bad Behavior: this is a nifty little plugin that prevents spam bots and email harvesters, among other things, from intruding on your site.  It also gives statistics data at the bottom of the page. See bottom of this page.

This is just a brief list of the many plugins I use for WordPress sites that I develop. As mentioned earlier, there are literally thousand of plugins out there to use.  Remember however, to update your plugins and do your research on them.

I’d love to hear what plugins other people are using.  Please post in the comments.

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These sites are not meant to be used as a place for ‘sales pitches’ per se but they can be great places to interact and get the word out about your business through discussion.

There are several different options for social media. I’ll be talking about the three that I use to attract potential clients. These are not in any specific order. You may find one more effective than the other.

Blog

Write guest posts on popular blogs. This is probably one of the most effective ways for social-media promotion.  Choose blogs that fit type of business of the clients that you want to attract.  For example, if you are w adding photographer, writing guest posts on a blog about the Civil War probably will not generate much business.  However, writing on wedding blogs, jewelry blogs, catering blogs, etc could help generate some new business.  Even writing on photography blogs would be a good idea as there might be photographers who need extra help on a project or a soon-to-be bride and groom who were searching for photographers on the blog!

So what does guest writing on blogs do? Gives you exposure and puts your information in front of thousands or possibly millions of viewers from around the world.  Well written blog posts show readers that you you “know your stuff” and can impresses many prospects. Try writing on more than one blog also – you’ve got nothing to lose. There are people who get all their business from posting on a variety of blogs.  It also gives you back links to your own blog.  Remember to write about yourself at the end of the post. [see my info at the end as an example]

LinkedIn

Create an account on LinkedIn.  LinkedIn is primarily focused on businesses meeting businesses and not “what funny antics your dog just did”.  You can can focus on your target market more effectively using LinkedIn

I suggest that you start with this as your first social media endeavor. Here are some starting points:

Complete your profile. Businesses and companies search in LinkedIn for services they need. Fill out your profile using keywords related to your business with keywords.

Let’s take the wedding photographer for instance, your profile might say, “Wedding photography, professional photographer, freelance photographer” — think of  key search terms prospects would use to find you. Also include a list of your skills, past experience and, most importantly, get recommendations from your clients.

Join LinkedIn groups. This is a good way to connect with people in your profession and build relationships. Joining various groups can also help you learn more about your profession.  I am a member of several web development groups and there’ s always discussion going on that is helpful.

See who has viewed your profile. One great feature of LinkedIn is that one sidebar widget shows who has been looking at your profile. Some of this information is hidden if you have a free account but there’s enough there for a potential client. If you find that this is working, you could upgrade and get more features. Once you see who has viewed your profile, you can reach out to that person.

Check out the job boards. LinkedIn’s job ads are a extensive and there are hundreds of opportunities.  Because businesses have to pay to place an ad, you know you’re getting a quality prospect.

Twitter

You’d be amazed at what you can say in 140 characters!

Although it’s difficult to make a sales pitch on Twitter, you can use this as an avenue to attract and connect with potential clients.  If for no other reason other than the fact that everybody is on Twitter. Just like joining groups on LikedIn and Facebook, you’ll want to follow relevant business and industry hashtags, and by starting to build relationships.

Create a Twitter account and start following people, groups, industries, etc.  It takes some time but you will benefit from the effort.  As you get followers, keep ‘tweeting’ relevant information. Don’t tweet thinks like ‘last night got wasted – #drunkenStupor” it’s unprofessional and can taint your business image.  If you feel the need to do something like that, create a personal account and go at it.

Twitter can be a good place to ask/ answer questions. People will see that you are willing to help and that adds credibility.

Conclusion I use these three social media avenues daily.  I have gotten jobs from each one so the effort has paid off.  Keep in mind that you need to stay on top of your accounts and update them regularly. Once you get in the habit of doing this, it will become part of your daily routine – like checking and responding to email. One caveat: it is tempting to spend a lot of time on these sites. Limit yourself to a certain amount of time each day and stick to it.  You can easily get wrapped up in conversation.

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